PeterPanWonderSoon you will begin to learn about me. You will read unbelievable things I have experienced and wonder how I have survived. This is not that article. This is an article about ‘Peanut Butter and Success’. There are probably lessons in morality and planning along the way.

What makes me qualified to write such an article? What gives me the right to stand on my soap box and tell you what it is going to take to be successful? Who made me success police?

I have experience with success. I have experience with planning and strategizing for success. I think the better questions are What is success and What goes into planning?  I am not talking about the kind of success equal to money and wealth. I am talking about reaching the final step of a plan and achieving the goal you set out to achieve.

In 1984, an 8 year old boy had to make a decision, eat or go hungry. He made a plan to throw on a baggy coat and a smile and get dinner for he and his 2 siblings. The boy planned to steal a jar of peanut butter and some bread from a convenient store just up the block. The smile was key, rendering him too cute to be suspected of such an act.

On his way to the store, guilt came over him. Knowing it was the wrong thing to do he stopped to think of an alternative to achieve dinner. He had to replan, which means he had to rethink all of the steps needed to be successful and still feel confident he did the right thing in the end. Just then he remembered something his father always said, “Hard Work Pays Off”. The little boy had a new plan. Still having the smile on his face, and a new plan he entered the store.

“Sir”, he said to the man behind the counter, “Can I take out your trash and clean the parking lot in exchange for some Peanut Butter and Bread?”

The man looked at the little boy baffled by his proposal. “Don’t worry about the parking lot.” He said, “Just take this to the dumpster and come back.”

The boy took the trash bag to the dumpster and returned. On the counter was a loaf of Wonder bread and a jar of Peter Pan Peanut Butter. “Take that home” the man said.

“Thank you, Thank you” taking his groceries and off he went.

An 8 year old boy had a problem that needed a solution. He began to work a plan that he knew could end poorly and was unethical. He reassessed his plan and came up with a plan that he knew would add value to the equation, in this case work for food, and improved his chances for success.

What is the take away from this story? There is no secret to planning for success and even an 8 year old boy can problem solve to be successful.

Success is achieved when you have a plan that includes the following:

  1. Value
  2. Morals and Ethics
  3. Knowledge
  4. Hard Work
  5. Humility
  6. Endurance
  7. Desire
  8. Peanut Butter

Value we already know is the key ingredient to make any plan that much more enticing. If a customer sees the value they will have no reason to say no.

Morals and Ethics, or better yet Trust. As long as your customers trust you, they will continue to do business with you but screw them over, just once, and you lose them and their friends as clients forever.

Knowledge is learning. Learn about your clients and customers needs so that you can always supply them with a solution.

Hard Work should be self explanatory.

Humility is the get your hands dirty, not to proud to ask for help when you need it, attitude. Without humility, ego takes over and can force you to make selfish uninformed decisions.

Endurance is the power of deal with an unpleasant or difficult process or situation without giving way. If the little boy wasn’t successful on his 1st try, he would have tried again til the problem was solved.

Desire something. Want something. Use the other characteristics to go get it.

Peanut Butter is the most reliable, satiable, meal and snack on the planet.

The next time you have a problem. Use these characteristics to Plan for Success.